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Social Media’s Impact on Patients and Their Relationship with Healthcare Professionals
It’s no secret that social media has transformed the landscape of how we obtain information. This is true for news, but even more so for health-related topics. One systematic review showed that social media not only had a tremendous impact on patient perceptions and health knowledge, it also affected the relationship between the patient and…
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How to Build Relationships with Patients on Social Media
Social media is an excellent sales tool. According to research, 78% of salespeople using social media outsell their peers, and leads generated through social networking are closed faster than both leads generated through a website and those generated through a referral. However, sales happen when you begin by building sales relationships. How can you effectively…